Case Studies
Case Studies
GreenShield’s national mental health campaign for all Canadians
Led the design for No Canadian Left Behind, a nationwide campaign that offered two months of free therapy and digital CBT to all Canadians.
$750k
Monthly lead target achieved
4 Weeks
Sessions Revenue
GreenShield’s national mental health campaign for all Canadians
Led the design for No Canadian Left Behind, a nationwide campaign that offered two months of free therapy and digital CBT to all Canadians.
$750k
Monthly lead target achieved
4 Weeks
Sessions Revenue
Taking over Union Station to defeat dementia with Baycrest
Elevated Bike for Brain Health into a city-wide initiative, growing brand awareness and positive sentiment to support Baycrest’s groundbreaking dementia research.
$6M
Raised towards dementia research
354M
Cross channel impressions
Taking over Union Station to defeat dementia with Baycrest
Elevated Bike for Brain Health into a city-wide initiative, growing brand awareness and positive sentiment to support Baycrest’s groundbreaking dementia research.
$6M
Raised towards dementia research
354M
Cross channel impressions
Empowering the GreenShield team to close Small Business leads
Redesigned GreenShield’s Small Business coverage quote flow experience, enabling quicker follow-ups on qualified leads.
175%
Monthly lead target achieved
4 Weeks
From start to deployment
Empowering the GreenShield team to close Small Business leads
Redesigned GreenShield’s Small Business coverage quote flow experience, enabling quicker follow-ups on qualified leads.
175%
Monthly lead target achieved
4 Weeks
From start to deployment
Challenging the status quo at CivicAction's Summit
Created a brand system for Changemakers Needed, a Summit experience that united leaders across Toronto’s private, public and government sectors to solve the city’s complex civic problems.
$750k
Raised to support CivicAction’s initiatives
47M
Cross-channel media impressions
Challenging the status quo at CivicAction's Summit
Created a brand system for Changemakers Needed, a Summit experience that united leaders across Toronto’s private, public and government sectors to solve the city’s complex civic problems.
$750k
Raised to support CivicAction’s initiatives
47M
Cross-channel media impressions
Process
01
Strategy
• Stakeholder workshops
Research
Competitive audits
Audience discovery
Design
• Concept development
Iteration
Visual systems
Accessibility
02
Optimization
• Measurement
Testing
Refinement
03
Process
01
Strategy
Stakeholder workshops
Research
Competitive audits
Audience discovery
Optimization
Measurement
Testing
Refinement
03
Design
Concept development
Iteration
Visual systems
Accessibility
02
Process
01
Strategy
• Stakeholder workshops
Research
Competitive audits
Audience discovery
Design
• Concept development
Iteration
Visual systems
Accessibility
02
Optimization
• Measurement
Testing
Refinement
03
Stack
Stack
Stack
A designer who gets the bigger picture.
Want to work together? Send me an email at deaserhea@gmail.com.
A designer who gets the bigger picture.
Want to work together? Send me an email at deaserhea@gmail.com.